All consumers and workers are practicing social distancing to limit face-to-face contact with others to reduce the spread of coronavirus disease 2019 (COVID-19) Working from home, distance learning for students ranging from elementary schools to universities has become a necessity, and consumers make shopping online more than ever.
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All types of businesses are adapting to the new consumer behavior. Interactive online shopping has become more significant in the kitchen & bath industry. We’ve already known that millennials like to perform business from anywhere and on their own time. In Kitchen & bath design, we have been also adjusting our design and sale channels by directing to online and virtual reality platforms since according to a National Kitchen & Bath Association (NKBA) report published in 2018, 44% of the residential kitchen & bath customers are under the age of 44. If we add the age group of 45-54 then the percentage increases to 70%.
More than half of potential customers in kitchen bath design like to perform business online and social distancing forces those who don’t to use online platforms for shopping. We expect the suggested social distancing behavior related to COVID-19 to cause permanent changes in consumer behavior. As USA Cabinet Store, we want our customers visiting our web site to feel as if they are in one of our stores.
To make this happen, we are adding virtual tools on our website, and thanks to these tools, virtual design consultations will become easier from the comfort of our customers’ homes.